Using keywords can be confusing, but it shouldn’t be.

Sometimes as marketers we go over the top naming things, which can make them seem more complicated than they are.

Keywords are simply the words and phrases you type into Google when you’re looking for something. They can be anything.

So, why should you care about them? 

If you understand what your customers are searching for, you can figure out what type of content to create (like blog posts, ebooks and videos) to capture their attention and answer their questions by providing value. You can read more about keywords here. 

But we’re not perfect. Here are 5 common mistakes using keywords in your blog that you should avoid.

1. You break the “1 keyword/post rule”

While you’re trying to rank for multiple keywords, each post should focus on one.

Your goal is to optimize each post, so you have the highest chance of being found in Google for that keyword. 

If you put too many keywords in a post (aka the same phrase of certain words over and over again), you won’t optimize for anything, your post will sound fake, and worst, your blog will get lost among the sea of 150,000,000 blogs that are online today.

Solution: One post, one keyword.

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One of the biggest reasons people don’t blog is because they don’t know what to say. 

Sound familiar?

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Let’s tackle this beast together – here are 5 blog post ideas that you can do when you start blogging for your business. Think of it as a mini “getting started” strategy. 

The goal is to get comfortable sharing your thoughts online, hitting the publish button and of course, giving your customers a chance to learn who you are by answering some of their most popular questions. 

Free labour sounds great.

Well, doesn’t it?

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Between you and me, I love the idea of hiring young people who are hungry to learn and help you with your business. (I’ve been on both sides of the table and the experiences were fantastic.)

But it’s not as easy as it sounds.

Before you jump in, make sure you know what you’re signing up for.

Here are the biggest mistakes I’ve seen that you can make when hiring an intern for your small business…

Content marketing isn’t a joke.

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It has changed lives. Saved businesses from bankruptcy. Built million dollar companies.

Okay, so why are we talking about it?

Proof. 

Content marketing isn’t just for brands like Red Bull and Nike. Small business owners like you are using it every day to grow their sales. Here are some of the most powerful content marketing examples done by small businesses. 

Maybe you could be next?

(If you’re thinking, “Hold on Alexandra, what’s content marketing? How is it related to inbound marketing?” Check out these posts by KISSmetrics and the Content Marketing Institute – they’ll answer your q’s.)