10 to 20 seconds. That’s the average amount of time a person will spend on your website, according to Nielsen Norman Group. That’s not a lot of time to capture their attention. If you have something to sell them, you have to wow them in that 10-20 seconds. Otherwise, you just lost a potential customer.

Pictures are great. But they are not enough. First of all, not everyone can see that wonderful picture. There will be people who are browsing your website who are visually impaired. That is why you need product descriptions.

There are good product descriptions and bad ones. Good product descriptions will grab visitors’ attention. Bad product descriptions will make them go somewhere else.

Below are 4 deadly product description mistakes that can cause you to lose sales.