Have you finished Step 1 – Setting Up Your Website and Blog yet? If not, check it out. If so, congratulations – you’re on your way to finding clients online and now it’s time to learn about SEO for small businesses.
SEO For Small Businesses
As we learned yesterday, a blog lets you share your expertise with the world and is important to help people find you. You want to create a blog that ranks high on Google and other search engines, so when people search for something related to your business, they find you in the results. Otherwise, you’re just another needle in the haystack.
To help people find you, make sure your website, blog and content are optimized – we call this “Search Engine Optimization” or SEO for short. SEO makes it easier for clients to find your website online through organic searches and other natural ways (it does not include paid search results), and is the key to inbound marketing for small businesses.