Inbound marketing is a cost effective, time efficient, long-term strategy that has allowed plenty of businesses to grow and develop online. But, because it’s so inexpensive and effective, it’s also a strategy that has saved businesses from total ruin.
Here are 8 examples of businesses that were saved by inbound marketing.
Welcome to Spokal’s Startup Spotlight Series – A series that features brilliant startups from all around the world and takes an inside look at the wins, the loses, the ups and downs, the struggles and the successes of what it takes to be part of a startup.
This week we’re meeting a French startup called Mention and talking with their head of marketing, Guillaume Cabane and CEO, Matthieu Vaxelaire.
Welcome to Spokal’s Startup Spotlight Series – A series that features brilliant startups from all around the world and takes an inside look at the wins, the loses, the ups and downs, the struggles and the successes of what it takes to be part of a startup.
This week we have the co-founder and entrepreneur behind Gleam, Stuart Mckeown, to talk with us!
Welcome to Spokal’s Startup Spotlight Series – A series that features brilliant startups from all around the world and takes an inside look at the wins, the loses, the ups and downs, the struggles and the successes of what it takes to be part of a startup.
This week we have Co-founder Chad Lawie talking to us about his startup, LongerDays!
Welcome to Spokal’s Startup Spotlight Series – A series that features brilliant startups from all around the world and takes an inside look at the wins, the loses, the ups and downs, the struggles and the successes of what it takes to be part of a startup.
This week we have Co-founder Alex Turnbull talking to us about his startup, Groove!
Welcome to Spokal’s Startup Spotlight Series – A series that features brilliant startups from all around the world and takes an inside look at the wins, the loses, the ups and downs, the struggles and the successes of what it takes to be part of a startup.
This week we have Co-founder Dave Nevogt talking to us about his startup, Hubstaff!
Last week we talked to Jimmy Daly from email marketing startup Vero. We got some great insights into what works for them on how they create and spread their content.
This week we’re talking to Unbounce, a landing page service that has been taking the marketing world by storm.
One of the blog posts I get a lot of comments and questions on is actually the very first blog posts I ever wrote for Spokal. Faced with the daunting task of what to write for my very first blog post, I kind of went a bit meta and wrote on the topic: “How To Overcome Your Fears And Write The Perfect First Blog Post”. Get it? Because that’s exactly what I was doing? Well, I thought I was clever, anyways. And I guess I was because we still get so much engagement on it! (More than any of my following blog posts probably… beginner’s luck? Oops).
Anyways, that blog post needed a part 2. I knew it. Our readers knew it. But I just didn’t know how to move on from there. “How To Overcome Your Kind-Of–Fears and Write the Perfect Second Blog Post” just didn’t seem to make sense to me.
But that’s when I realized that the reason it was so hard to write the second part to that blog post was because the ideal thing for my readers to be doing at that point, was to not read another blog post, but instead just write their own.
There couldn’t be a second blog post because, well, that defeated the purpose of the first!
But the reality was that not everyone left that blog post and started writing their own, which means that I didn’t do my job successfully. So, we’ve more work to do to make sure you start writing your first blog post today.
Running a startup is tough. We know this, you know this, they know this… we all know this. And sometimes there are days when we don’t think that we’re going to be able to do it anymore. We just don’t know how to proceed. We’ve hit a roadblock and it just doesn’t seem like there’s any way through it.
But, rest assured, it is possible to succeed. And we know it’s possible, because there are startups out there succeeding every single day.
But – you might be wondering – where are all of these wonderfully successful startups hiding?
Well, they’re not hiding exactly. They’re just busy with startup things. Plus, where would you even start looking for them? There’s not exactly a “startup spotlight” blog series that you can pop over to and have a look at, is there?
Oh, wait.
That’s us! That’s this! Hurrah!
While at first glance social media and SEO might not seem like the world’s next power couple, as the years go by it’s becoming more and more apparent that the two topics have much more in common than we first realized.
Just like Brad and Angelina, this couple has taken the world by surprise… but we’re not exactly upset about the match either!
So let’s start with a little exercise.
What’s the first 5 things you think of when you think of social media? Here are mine:
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