Note: This is a guest blog post by Adam Tuttle at ActiveCampaign. 

Spokal helps drive a ton of new traffic to your site, helps convert them to leads, and provides a ton of data about the people viewing your site. But what do you do with the leads once you have them?  How do you make them value adding to your business?

One of the strongest opportunities for capitalizing on captured leads is to tie it directly into a strong email / marketing automation platform. [Editors note: Spokal & ActiveCampaign integrate very tightly together) By doing this, you are allowing yourself the possibility as a marketer not to default to a simple, generic email blast; instead send targeted emails based on what actions your contacts are taking on your website or how they are interacting with your emails. You can reach the contacts with higher potential through lead scoring, and various other incoming metrics through your sales funnel (Spokal) at exactly the right time.