25 Experts Share Their 2015 New Year’s Resolutions!

Well, it’s official: 2015 is here!

For many of us, this is the time of year when we take a moment to reflect on the last 12 months. We look at the ups and downs, what we accomplished and what we failed to do, what could have been done better, and what we excelled at. What we missed out on, and what we embraced with all our hearts. 

And it’s with these reflections in mind, that we begin to plan out our futures. 

New Year’s resolutions are a long-held tradition by many that allow for us to set goals for the coming year, based off our experiences in the past one. They allow for us to take the time to really sit down and seriously map out where we want to be in one year, how we want to get there and what exactly we need to do in order to succeed. 

Be it a small goal, or something that could drastically change your entire life, coming up with a set of New Year’s resolution is a great way to become more focused, productive and motivated for the year to come.  

To get you thinking about your own New Year’s Resolutions, we’ve asked 25 of the world’s top marketers, bloggers and business owners what their New Year’s resolutions for 2015 are! Let’s take a look at what they’ve said, shall we?

Joanna Wiebe from CopyHackers 

Joanna Wiebe is a conversion copywriter and the co-creator of CopyHackers.com and SnapCopy.co.

What are your New Years’ Resolutions for 2015 as relating to online marketing? 

In 2015, we’ll be focused on two priorities in online marketing: email marketing, and content marketing. Obvious, right? It might seem obvious, but it’s actually really hard to focus when there are so many bright, shiny objects to pull you in every direction (kind of like The Rack, and just as painful). Our filter for everything will be, at the highest level, this: will it enrich our subscribers’ lives? If not, we won’t do it. 

We’re going to optimize our drip campaigns as a starting point for our email marketing. And, for content marketing, we’re aiming to write on a more regular schedule; to share great new posts on our favorite sites; to reuse our content, such as turning posts into slides (for Slideshare) and slides into webinars; to integrate video training, like teardowns, into our blog; and to better promote the content we create. 

Like most online marketers and consultants, we make the mistakes we’d never allow our clients to make. (Ye olde classic “the shoemaker’s kids have no shoes”, or however that saying goes.) Email marketing and content marketing go hand in hand, and they’re hugely powerful for businesses. If we want to 2x in 2015 – and who doesn’t – we need to focus entirely on creating powerful, high-value content (short, long, and in-between), promoting it, promoting it some more, and helping our subscribers navigate all that content so they can realize greater value for their startups. 

What are your New Years’ Resolutions for 2015 as relating to your business? 

Outsource and hire. During the three years Copy Hackers has been active, Lance and I have kept a tight rein on everything, refusing to let others in because we’re absolute control freaks. 🙂 We’ve also failed to talk to other startup founders as much as we ought to have. We’ve had a VA, but not much else. But in the second half of 2014, we started to accept help. For example, we’ve had our eyes opened in a mastermind-style group to which we were invited, where actual growth hackers – not just online marketers but skilled programmers who grow their startups using incredible hacks – are seeing amazing results.

Outsourcing and hiring is going to be crucial to us this year because we really can’t do everything on our own. Even if we had the time to do it all, which we definitely do not, there are others out there who are so much smarter than we are. It would be foolish and arrogant – and stupid – to hire ourselves to do a job that someone else can do better and with more heart. Like a lot of small biz owners, I’ve been “CEO and janitor” – but by 2017 I’d like to move further away from the janitor role and deeper into the leadership and strategy role. 

Marc Shorb from ProfitBlitz 

What are your New Years’ Resolutions for 2015 as relating to online marketing? 

In 2015 I will be focusing on building email lists at my blogs/sites, and also working to increase engagement with subscribers. As I have made email marketing more of a priority it has had a really positive impact on traffic, product sales, and affiliate product sales, so that will be my main emphasis in the coming year with a few different sites and email lists. One of the reasons it is important is because I have been able to get much better results for my effort with email marketing than with any other type of marketing or promotion. 

What are your New Years’ Resolutions for 2015 as relating to your business? 

One of the things I will be working on in my business in 2015 will be to reduce the amount of hours that I have to put in to my websites, which will allow my to start some new projects that I have been waiting on. I plan to do this by outsourcing some work, by building more sustainable sources of traffic (email list, getting new affiliates, and links from high traffic sites/pages), and by increasing the value of my average customer (at sites where I sell products). 

Jimmy Daly from Vero 

The 80/20 rule states that 80% of your output stem from 20% of your input. I’d like to hone in on the key marketing strategies that have helped us grow this far and double down. 2015 is going to rock.

Chris Hexton from Vero

Chris Hexton is the CEO and Co-Founder of Vero. Vero makes it easy to track customer behaviour and trigger emails. Check out their blog for great email marketing tips (blog.getvero.com).

Everything can be a repeatable process. In 2015 we’re going to spend a lot more time focusing on planning. As Vero switches from a small business into a company with huge growth potential, similarly we’re focused on how our teams can create repeatable processes and scale along. It’s going to be a fun year.

Oli Gardner from Unbounce 

2015 for Unbounce will be the year of new conversion data. Specifically I’ll be mining the data from the Unbounce database to gain insight into the world’s largest data set on landing page conversion rates. It promises to be fascinating. This data will uncover new evidence-based conversion centered design theories, and put to bed many myths of conversion rate optimization.

John Cosstick from Social Media Contracting

John Cosstick – Helping Freelancers Get Paid For Their Skills.

Ian Cleary from Razor Social

Ian Cleary, Razorsocial – We help you become more productive with social media through social media tools and technology.

What are your New Years’ Resolutions for 2015 as relating to online marketing? 

My main goal in the new year is all about optimization.  One of the key areas of our business is building email subscribers as that’s where most of our sales were generated from.  We have a good conversion process to build email subscribers but we want to optimize further.  The second major goal is optimization of our sales conversion.  Whatever conversion any company gets there’s always room for improvement!

What are your New Years’ Resolutions for 2015 as relating to your business? 

We want to build out our online training programs with a focus on the technical side to social media marketing.  There is strong demand from our audience but we don’t have the variety of courses at a range of prices.  We also want to make it easier for companies to find the tools we need so we’ll be launching a tools directory in Mid January.  Throughout the year we will expand this tools directory so it’s the only place to go on the web if you wan the latest information on social media tools.

Finally I want to build a software product.  Prior to working in Social Media I used to work with Software startups running development teams.  I have the knowledge of building products, the marketing knowledge through my experience in social media and I have a global network.  Not a bad combination for delivering a product!

Anil Agarwal from Bloggers Passion

I’ve 3 goals to accomplish in 2015.

1. Reaching more people: For me, creating brand awareness for myself is the first priority in 2015. By improving my website’s search visibility, I can reach out more people to grow my brand awareness. 
   
2. Making more sales: I blog for a reason, not only to help people but also to make a decent income from my online businesses. When it comes to online, making more sales is a mixture of art and science and one needs to master the art of selling to convert website visitors into sales. 
   
3. Helping more people to make money online: I always love helping people to start their own blogs. Blogging is not only a reliable way to make money online but it also opens you up a lot of doors to boost your online reputation. 

Chris Guthrie from Entrepreneur Boost

Chris Guthrie has been a full time internet entrepreneur for over half a decade and enjoys high fives from strangers. You can see his blog at EntrepreneurBoost.com

What are your New Years’ Resolutions for 2015 as relating to your business? 

Rather than share revenue goals I’m focused more on personal goals. Work life balance has been hard for me as a full time entrepreneur now for half a decade and with twin girls now I’m positioning myself to cut out Fridays. So I’ve already let my team know that I’m making that transition.

Neil Patel from KISSmetrics

Neil Patel is the co-founder of KISSmetrics and Crazy Egg. He blogs about marketing at Quick Sprout and NeilPatel.com.

What are your New Years’ Resolutions for 2015 as relating to your marketing? 

My New Years resolution as it relates to online marketing is to boost Crazy Egg’s conversion rate by double. Reason being is customer acquisition costs are rising rapidly in the analytics space and by increasing conversions it will help reduce the cost to acquire a customer by half.

This will allow us to spend more and stay competitive as paid advertising costs will continually rise.

What are your New Years’ Resolutions for 2015 as relating to your business? 

Goal for 2015 is to build a better product. Crazy Egg is useful and companies are happy with it, but we can be doing better. By creating a better product we will reduce churn, which will cause customers to pay us longer. This will increase the value customers are getting because if they are willing to pay for something they typically are finding it useful. 

Kane Jamison from Content Harmony

Kane is the founder of Content Harmony, a content marketing agency based in Seattle, WA.

I like the concept of SMART goals, whether it’s for performance reviews or for New Year’s resolutions. It’s too easy to lose track of the basics in online marketing, so building out these types of no-brainers as a “website essentials checklist” would be the specific goal I’d put in place.

Chris Gilchrist from Hitreach

Chris is the Founder & MD of Hit Reach, a digital marketing agency specialising in Web Design & SEO based in Scotland.

My resolution for the business is to stop getting involved in so many of the day to day details. I’ve already let go of the reigns on this recently to focus more of time on growth, business development and specific areas of interest within the business and my experienced team do an amazing job of running the day to day. I still get tempted to check over every little detail but it’s a habit I’m determined to break.

Brian Honigman

Brian Honigman is a marketing consultant, speaker and a freelance writer. He’s an active contributor to Forbes, The Next Web, WSJ, Entrepreneur and others. Follow him on Twitter and Google+.

When it comes to online marketing, I hope to continue to expand the ways I’m measuring the impact of content. As a marketer I’m regularly helping businesses develop and distribute their content, then measure how it affects their business goals. By continuing to expand upon the different ways to use analytics to inform marketing, i’ll be a more effective marketer in the long-run.

When it comes to my business, I hope to continue to create new forms of content on a regular basis to help grow the trust and visibility around my offerings. To date I regularly blog, network and use social media to drive leads to my business. This year I’d like to regularly develop both SlidesShares and experiment with podcasting to better reach my audience of both marketers and business owners.

Ann Handley from Marketing Profs 

Here’s what I’m thinking about at MarketingProfs and at my own site at AnnHandley.com:

We’re taking the notion of “brands are publishers” and pushing the boundaries of that further.

How that plays out: We’ll focus on enormous empathy and customer experience (and not just more blog posts). (That doesn’t mean blog posts aren’t important, for the right company and the right customer. But it means we consider if that’s the best approach, rather than making a post the default.)

We’ll focus on more relevance and new inspirations (rather than just the tried and true).

And we’ll focus on being generously useful. 2015 really will be the year we create and curate content our customers will thank us for. Which leads me to…

Marketers become ridiculously proud of their writing!

In our online social world, we recognize that all marketers are writers. Everybody writes, and that’s true whether you are the Chief Content Officer or Marketing VP or the mar-com manager. Our words are our emissaries – they tell the world who we are, as I talk about in my new book, the WSJ best-seller Everybody Writes. Our words can make us look smart or they can make us look stupid – and so being able to communicate well in writing isn’t just nice; it’s necessity.

Are you thinking writing doesn’t matter in our video/podcast/Instagram world? Actually, it matters more. Good writing is like an iceberg – use your best words to convey depth under the surface. That means you’re got to choose those words well, and write with economy and the style and the end reader in mind (there’s that empathy thing again!). That’s true whether you’re writing a listicle or the words on a Slideshare deck or this 2015 round-up post Spokal has created right here… 😀

Kevin Duncan from Be A Better Blogger

Kevin Duncan runs Be A Better Blogger, where he uses his very particular set of skills to help people become the best bloggers they can be.

One more.

One more devoted reader. One more email subscriber. One more follower on Twitter, Facebook, and Google Plus.

One more comment from someone who loves my writing. One more laudatory email from a stranger. One more stranger-turned-friend.

One more blog post that motivates people. One more post that answers a question readers didn’t know how to ask. One more post that inspires someone on the other side of the world to create a blog of their own.

One more chance to be mentioned in the same breath as Darren Rowse, Neil Patel, and Jon Morrow. One more chance to earn enough money to quit my day job. One more chance to work from home and spend as much time with my lovely wife as possible.

One more opportunity to make my dreams come true.

One more.

Just one more.

Mi Muba, CEO of Be A Money Blogger

I have completed the founding phase of my blog Be A Money Blogger by doing my best to publish high quality posts.

I have also done my best to build a blog community and you can see it by casting a look at commenting section of any of my blog post.

At social media I have expanded my networking by regularly attending queries of my visitors and serving them as best as I can.

Now the second phase of selling is about to start and it will happen once I create a focused list of email subscribers.

So in first of month of 2015 I will install an email builder at my blog and also subscribe an email marketing service.

I have developed an email marketing plan to be in active contact with my email subscribers in the first quarter of 2015 to eventually offer them premium products from second quarter.

I have published more than many people-based contents and in 2015 will focus more to write contents equally noticeable by people and search engines both by putting highly searched keywords in each post. Earlier at the very beginning in 2014 I had published 40 to 50 SEO-based posts and then mainly focused at creating contents regardless of the fact if they cover any keyword or not. Now once again I will move to SEO based contents to get search engine traffic in future.  

I will develop my own product which I have yet to decide if it will be an ebook or tutorial. I am more interested to create a tutorial but yet to be definite on its basic idea though I have several ideas in my idea bank to create my first product. I will launch my first product in third quarter of 2015 in any way.

Adam Connell from Blogging Wizard

I have two main resolutions:

Firstly, put my new content strategies into place for two of my main websites. I’ve had to delay making any serious changes towards the end of 2014 due to working on other projects. In 2015 this will be a high priority. This will be essential to accelerate the growth of each site.

Secondly, push forward with planning new promotional strategies and get them implemented. Towards the end of 2014 I scaled down on my promotional efforts for one of my sites while I focused on the launch of another back in July.

My focus has been on getting the new site operating efficiently, hiring writers and managing the team. I now have a solid team of go-to writers behind me and an editor to assist on the day to day running of the site and my other projects – in 2015 I’m planning to scale up my promotional efforts.

What are your New Years’ Resolutions for 2015 as relating to your business? 

At a top level for my business, it really comes down to one thing; diversifying revenue streams.

In 2014 my focus has been on growing my existing revenue streams and that’s been going well but it’s essential that I switch my focus to minimize financial risk.

I’ve been putting plans together and working on new products but in 2015 it will be time to push forward with these.

Dan Shure from Evolving SEO

There’s two things that instantly come top of mind.

First is mobile, mobile, mobile. Did I mention mobile? 🙂 I hate to be so reactive to Google, but unfortunately they are so gigantic – when they start pushing something the entire world adjusts. And 2014 was the year of the biggest push for mobile I’ve ever seen by Google. It’s critical moving forward to be sure your site is perfect on a mobile device. There are a lot of bases to cover ensuring this, and I need to spend more time there. 

Second, is becoming even more “holistic” in how we approach our SEO services. SEO has always been about “how can I get rankings, to get traffic, to maybe have that traffic convert?”. But the future is turning this into “how can I use SEO skills to make my clients more money, and get search traffic as a bonus?”. Wil Reynolds one of the real pioneers of this concept at SEER and he talks about it in depth here.

What are your New Years’ Resolutions for 2015 as relating to your business? 

I have one major goal (not really a resolution, so hope we can bend the question a little bit 🙂 )

First, I should set it up with a little bit of history. Prior to about mid-2014, Evolving SEO focused mainly on project based contracts – helping clients with things like technical audits, setting up strategies etc.

We still do those things, but have shifted models to focus on longer term relationships owning the full organic traffic spectrum for clients. We’d done some of this before, but it wasn’t as huge of a business goal. But now it’s my #1 focus for Evolving SEO – to grow this base of ongoing clients.

We’ve seen some really great results for the clients we’ve been doing this for thus far, and by mid-2015 it’s my goal to have a strong base of about 7-8 of these clients – and the one off projects will be more “icing on the cake”.

Doug and Polly

Doug and Polly White are small business consultants, syndicated columnists and award-winning authors. Together they own Whitestone Partners in Richmond, VA. 

What are your New Years’ Resolutions for 2015 as relating to your business? 

Find at least one more business in which to invest. We currently own a percentage (normally 20%) of seven small businesses. This is part of our overall growth plan.

Derek from Go Creative Go

In 2006, Derek completed a Master’s in Technical Communications, allowing him to develop a new engineering and user-centered approach to design.Along the way, he taught himself how to design web sites, from basic HTML and javascript coding to more then robust WordPress driven site design and development. In 2011, Derek went solo to start Go Creative Go! with his then fiancee, now wife.When he isn’t working, Derek loves to paint and draw, ride his bicycle and watch sport.

Our biggest resolution for 2015 is to stop referring to people as targets. It’s a phrase we’ve used in the past but we need to remember … they’re people, not something you shoot or at which you throw a dart! We’re still out to find as many professional speakers and coaches as we can, because they are the niche upon which we’re focused. Instead of “targeting” them, though, we think it’s more valuable to start a dialog and use it as an opportunity to learn more about the people we serve.

Another big thing for us going into 2015? 

We want to flip the script a little bit on the branding process. The old school process goes something like this: have a conversation with the client, maybe have them fill out a “briefing” sheet, then the designer goes off to do the work. Instead, we will focus on putting people in group strategy sessions that last from several hours to several days before we do any branding. That way, it’s like having a built-in focus group of peers that clients can bounce ideas off of. We believe that branding is a team-driven, diplomatic process and we’re going to make sure that our service packages reflect that going forward.

Gini Dietrich CEO of Arment Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro

Our goal for 2015 is to implement a lead generation program through inbound marketing. We do this work for all of our clients. We stress the importance of it. We even have serious data and metrics that prove its effectiveness…and yet, the shoemaker’s children don’t have shoes. Every year, we say we’re going to do it and then we don’t because we get busy with client work and with other priorities. But it is one of three big goals, so it will get done!

The business resolution is to make a billion dollars. OK…maybe not in my lifetime. But it’s still a goal! The goal for 2015 is to sell, sell, sell! We have fairly aggressive growth goals so everyone in the organization is charged with business development next year. This is a first for us (it’s typically left to the executive team) so it’s a pretty big deal.

Kostas Chiotis from Iris Signals

My New Year’s resolutions for 2015 are threefold. First of all I will increase my networking activity with influential online marketers. For me, networking really means making connections with people and being of service. It’s all about building meaningful relationships. To do this, I’m going to be spending more time on social media, blogs, and forums. This is important for me not just for business, but to make a bigger impact in the industry.  

I’m also going to direct a lot of attention and resources on content marketing as a way to earn links. One of the ways many have been successful with this is by adding lots of visual content to their content mix. Due to new platforms, it is incredibly easy to make infographics using tools like Canva and Piktochart. After publishing the infographics, I’ll be breaking them up into smaller images and posting on social media. It’s also a great way to share a lot of information with fans and followers in bite-sized chunks. 

Another focus in 2015 will be creating video courses in content marketing. The videos help both clients and prospects gain the knowledge they need to implement content marketing better in their industries. For example, I’ll be showing them how to implement a content marketing strategy that is the framework for all their content publishing and promotion. Video is a great way for me to educate lots of customers and prospects at the same time. It also helps establishing expertise in any industry. As I get feedback on the training and topics that are most valuable, I’ll be refining the video library, tailoring it for evolving market conditions and customer needs. This way I will continue to add value for current clients and new prospects.

Henry Reith from Fridge Magazine

The Rise of Video

So part one of my New Year Marketing resolution is to release at least one quality video a day. A lot of these may be shorter 1 to 3 minute ‘soundbite’ pieces however we will put a lot of emphasis on creating original high-quality feature length video to share with our readers. We think high-quality video will get people coming back to our website (or social media channels) on an ever-increasing basis. We expect overtime this to lead to greater brand familiarity and a willingness to buy our premium products.

Preference Content

2015 is going to be a defining year for Fridge Magazine. Every piece of content that we publish will be able to be consumed in a minimum of two ways. For instance take an article published on our website, yes the main format may continue to be written however all articles will also be published with a well-produced audio piece to accompany the article. I think by doing this it will open our content up to a whole new audience especially mobile users.  Also from a SEO standpoint producing content in many different formats will have extremely positive effects on our search engine rankings and drive up our social shares.

“Marketing is a Commodity, Process is Priceless”

Here at Fridge Magazine we have some large goals for 2015 and the only way we will be able to achieve them is to scale fast. My resolution for the coming year is to systemise and document at least two major business processes a week. By doing this we will continue what i started in 2014 of automating parts of the business on a daily basis by outsourcing jobs or writing small computer programs to complete repetitive tasks that help towards growing the business.

Henry is also offering an awesome freebie!

FREEBIE: Would you like to automate tasks in your business but don’t know how? For the first 2 people to email me at support at henryreith dot com I’ll personally jump on Skype with you and we can go through how to automate at least one major process in your business. 

Don Purdum from Unveil the Web

In 2015, I will pursue the same strategy. However, I will be taking it to a different level. I will be:

• Start a new Podcast with interviews of successful business owners who have some great advice for other business owners on how they’ve done it successfully.
• Friday “Q & A with Don Purdum” video series.
• Accept one guest blog post per week
• Guest blog on high quality sites. I’ve already asked to be a regular contributor on SEMRush.com for 2015 and have six regular contributions on other high blogs lined up that I can’t discuss just yet.
• Connect with business bloggers and business journalists who blog.
• Create an online training program for business owners who want to change their messaging and online presence but either cannot afford coaching and consulting or want to experience me first before purchasing 1-on-1 programs.
• Write one short ebook per month that will be available for free (either on my website or Amazon).
• Write one full ebook every six months that is available for sale.

This is important as I continue to gain both competency and credibility to a fast growing audience of business owners, entrepreneurs and executives. I intend to increase my business 1,000% in revenue in 2015 and it’s my goal to be set on a course of writing in Entrepreneur magazine within 36 months. As you can see, my online marketing is a critical part of my growth as I teach other businesses how to grow using the internet.

What are your New Years’ Resolutions for 2015 as relating to your business?

This one is a bit easier to define. In January I will be joining the Lancaster  chamber of commerce in Lancaster, PA even though I’m a national company. Just one year ago they were awarded the best chamber in the United States. I will be attending networking events, apply to share or teach in Chamber Friday classes and fully navigate my way through the chamber.

I am also excited to be a part of my CORE Networking family in Rockville, MD (just outside of Washington D.C.) as well as an Executive Roundtable group in Washington, DC where CEO’s gather to encourage, support and network with one another.

Finally, I am developing relationships with event coordinators and planners and earning new opportunities to speak across the U.S. So, if you know of anyone looking for a dynamic speaker, please consider making an introduction!

This again is extremely important as I make inroads as consultant and coach to companies that are wanting to learn how to make a difference online but don’t understand how to truly utilize the internet. I can’t wait!

Francisco Perez from iBlogzone

Business wise, I am ready to move forward and find “other” types or forms of blog monetization. The more “known” methods while still good, have been declining, specially when it comes to business models that search engines believe violates somewhat their quality guidelines. In regards to my existing client base, I am happy with how things are going with. In any event, I will keep focus on “under promising” and “over delivering”, lol.

Happy 2015 to everyone and all the best.

Michael Gerard, CMO of Curata

• Where have we had the greatest impact and why?
• What mistakes have we made and what can we learn from them?
• What could we have done better?

Based upon this introspection, here are 5 New Years’ Resolutions for our Curata marketing team in 2015 as it relates to online marketing:

1. Increase the quality and quantity of leads that our team generates for sales:  Yup.  No surprise here.  As marketers, we certainly need to ensure our overarching focus remains on deepening our connection with existing customers and building our business with new customers.  Ok, now that I’ve gotten the prerequisite resolution out of the way, let’s get more tactical.
   
2. Increase the creativity of our online content marketing:  We are strong believers in the power of content marketing to engage buyers, which should come as no surprise since we’re a content marketing SaaS company. However, buyers continue to be overwhelmed with online content; and if we want to be relevant, we’ll need to continue delivering highly relevant content in more creative ways in 2015.  For example, developing more infographics, creating more tools that can help other content marketers be successful, and repurposing existing content into multiple formats that are suitable for many types of audiences. (e.g., We use the Content Marketing Pyramid as a framework for content creation and reuse.)
   
3. Get smarter regarding content marketing analytics: In 2015 we intend to advance our insight into how individual pieces of content impact the marketing and sales pipeline.  This will enable better investment decisions and communication of our impact, or lack thereof, on the business.  Examples of the more advanced metrics that we intend to use in 2015 include: # marketing leads generated and $’s of sales opportunities influenced as a result of individual pieces of content or by specific writers.
   
4. Better market our marketing:  As exciting as it is to create a new piece of content, there’s still much opportunity to improve promotion of existing content.  For 2015 we’ll be expanding our use of social networks, paid promotion tools, advocacy tools and other content promotion tools.
   
5. Improve sales enablement: For 2015 we’ll need to do a better job of equipping our sales folks to deliver a great experience for our customers during their buying process. This begins with better communication with the sales team about their needs.  More tactically, we’ll need to develop more content for the bottom of the funnel that sales can share with their prospects, create internally focused content to keep the sales team smart regarding our customers’ needs and priorities, and better leverage technology to make this content easily accessible for the sales team.