This isn’t your average list.
We’ve dug up 19 tidbits about online marketing that we think you’ll enjoy.
How will you know unless you continue reading?
Sticky Stats
1. The average small business spends less than $7 a day on marketing. (Search Engine Land) << Click to Tweet >>
2. 11% of Americans think HTML is a sexually transmitted disease. (TIME Magazine) << Click to Tweet >>
Content Marketing
3. We have jello + tractors to thank for content marketing. (Spokal) << Click to Tweet >>
4. We create 2.5+ billion GBs of data every day. That’s 5x the amount of daily traffic on the Internet! (IBM) << Click to Tweet >>
Social Media
5. Social media is one of the most important touchpoints when dealing with businesses. (conversocial) << Click to Tweet >>
6. Customers who engage with companies over social media spend 20-40% more than other customers. (Bain Consulting) << Click to Tweet >>
7. We spend 12% more on a brand’s products after we interact with a promoted tweet from them. (via Internet Retailer) << Click to Tweet >>
8. The average Twitter response time is less than 24 hours. (conversocial) << Click to Tweet >>
9. 1 in every 5 page views in the USA is on Facebook. (Experian) << Click to Tweet >>
Shopping Online
10. 30% of people research on Amazon before buying products online. (Forrester) << Click to Tweet >>
11. Amazon sells 6x more products than the total number of people living in Canada. (Amazon) << Click to Tweet >>
12. “Every waking moment is a shopping moment.” – eBay << Click to Tweet >>
Mobile Reality
13. More people have access to cellphones than toilets. (TIME Magazine) << Click to Tweet >>
14. 1 in 3 of us call or text friends + family while we shop to get their opinion. (National Retail Federation) << Click to Tweet >>
Creating Remarkable Experiences
15. Customer experience is more important than your brand or price, and as important as what you sell. (Convergys) << Click to Tweet >>
16. 1 in 3 say they prefer to use social media rather than the phone for customer service. (Nielsen) << Click to Tweet >>
17. 65% of us say 1st contact resolution is the most important part of a good customer experience. (Convergys) << Click to Tweet >>
Final Thoughts: Tweetable Online Marketing Stats
18. We spend 3 out of every 10 minutes on our phones on social networks. (Nielsen) << Click to Tweet >>
19. We spend 2 out of every 10 minutes at our computer on social networks. (Nielsen) << Click to Tweet >>
Social media is here to stay.
If you’re not happy with the results you’re getting from it for your small business, check out this post.